oa Journal of Marketing - Share the spotlight with the stars
|Article Title||Share the spotlight with the stars|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Roxzanne Van Eyk|
|Publication Date||Oct 2007|
|Pages||43 - 44|
|Issue||Oct / Nov 2007|
Cinema advertising in South Africa has come a long way since the inception of the country's first cinema advertising firm in 19 8, when William Boxer founded Alexander Films.
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