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oa Journal of Marketing - Bridging the online offline divide

 

Abstract

In an age where the Internet is the fastest growing source of information, many doomsayers predict the decline of newspapers. Ina Knott, the Multi-Media Manager at Beeld believes that the opportunities for newspapers in the digital age are huge.

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/content/mfsa1/2007/10/EJC75244
2007-10-01
2016-12-03
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