oa Journal of Marketing - Bridging the online offline divide
|Article Title||Bridging the online offline divide|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
In an age where the Internet is the fastest growing source of information, many doomsayers predict the decline of newspapers. Ina Knott, the Multi-Media Manager at Beeld believes that the opportunities for newspapers in the digital age are huge.
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