oa Journal of Marketing - Is 702's new frequency a flier?
|Article Title||Is 702's new frequency a flier?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
On 702's 27th birthday in June this year, its founder Issie Kirsh, ceremoniously switched off the famously unreliable Ga-Rankuwa medium wave transmitter. After introducing its hard-won new FM frequency a year before, the station is now broadcasting on FM alone.
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