oa Journal of Marketing - Much ado about everything?
|Article Title||Much ado about everything?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Roxzanne Van Eyk|
|Publication Date||Oct 2007|
|Pages||38 - 39|
|Issue||Oct / Nov 2007|
When the SABC released its rate card for the last six months of this year with substantially higher than expected projections, it caused a stir throughout the industry where the topic became an increasingly contentious issue among industry commentators and more notably, advertisers.
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