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oa Journal of Marketing - Much ado about everything?

 

Abstract

When the SABC released its rate card for the last six months of this year with substantially higher than expected projections, it caused a stir throughout the industry where the topic became an increasingly contentious issue among industry commentators and more notably, advertisers.

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/content/mfsa1/2007/10/EJC75246
2007-10-01
2016-12-06
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