oa Journal of Marketing - "What if" it's time to test your business strategy?
|Article Title||"What if" it's time to test your business strategy?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
Creating strategic advantage is about insight, inspiration, ignition and implementation. Here are ten guidelines to help you check that your business strategy doesn't have 'missing links'.
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