oa Journal of Marketing - Trust and reputation. Are they the same? : Part II
|Article Title||Trust and reputation. Are they the same? : Part II|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
In the last issue of this journal, I focused on reputation and its impact on trust in building relationships between companies and their consumers. This article is a continuation of this thinking. Part III - Client Centricity will address the issue of reputation and customer experience in the Dec / Jan issue of J.o.M.
Article metrics loading...