oa Journal of Marketing - Trust and reputation. Are they the same? : Part II
Abstract
In the last issue of this journal, I focused on reputation and its impact on trust in building relationships between companies and their consumers. This article is a continuation of this thinking. Part III - Client Centricity will address the issue of reputation and customer experience in the Dec / Jan issue of J.o.M.
© Publisher

Article metrics loading...
/content/mfsa1/2007/10/EJC75252
2007-10-01
2018-04-26