oa Journal of Marketing - How to ensure that your marketing emails are effective rather than annoying
|Article Title||How to ensure that your marketing emails are effective rather than annoying|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
Email marketing programmes must be built around the current real needs of customers and prospects if they are to be truly effective.
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