oa Journal of Marketing - Connecting communication to strategy to achieve better business results
|Article Title||Connecting communication to strategy to achieve better business results|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
More than ever, communication between people in South Africa is a critical competency required of organizations to ensure transparency, clarity and brand positioning in an increasingly complex and information competitive space.
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