1887

oa Journal of Marketing - Connecting communication to strategy to achieve better business results

Volume 2007, Issue 10
  • ISSN : 1811-9565

 

Abstract

More than ever, communication between people in South Africa is a critical competency required of organizations to ensure transparency, clarity and brand positioning in an increasingly complex and information competitive space.

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/content/mfsa1/2007/10/EJC75259
2007-10-01
2017-06-24

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