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oa Journal of Marketing - Growing profits beyond the sale

 

Abstract

In a world of choice and variety, run-of-the-mill advertising campaigns don't just sell products. These campaigns are also often driven and supported by sales promotions. Sales promotions include coupons, the 'buy one, get one free' approach or 'free product and sampling trial' offerings, discounts, promotional pricing, demonstrations, rebates or even contests and competitions.

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/content/mfsa1/2007/10/EJC75260
2007-10-01
2016-12-08
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