oa Journal of Marketing - 360 degree marketing
|Article Title||360 degree marketing|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
Whilst recently reading the book, All Marketers are Liars, on the return leg of a business trip to JHB, the following lines grabbed my attention and prompted me to write this opinion piece:
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