1887

oa Journal of Marketing - A new preoccupation

 

Abstract

It seems that for some time now there has been a focus in marketing land on maximizing return on investment. This is either to shore up results or to improve net revenues or increase EBITDA to please shareholders.

Loading

Article metrics loading...

/content/mfsa1/2007/10/EJC75263
2007-10-01
2016-12-05
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error