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oa Journal of Marketing - Trust me, i'm in marketing

 

Abstract

It's about this time of year when I feel incredibly popular. The source of this popularity? Top Brands. Questions about who, what and why literally flood in pre and post the survey release. But the most recurrent question by far must be "what can we do to influence our brand's position and what role does our advertising spend play in our position?" So this was my mission..

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/content/mfsa1/2007/10/EJC75264
2007-10-01
2016-12-08
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