oa Journal of Marketing - Marketing to kids the new legislation
|Article Title||Marketing to kids the new legislation|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
It appears that marketers have adopted a pro-active approach and are already exploring and implementing changes to keep in line with proposed new regulations that will alter the way that certain foods are marketed to young children
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