1887

oa Journal of Marketing - Price modelling

 

Abstract

Previous articles by the author published in the Journal of Marketing dealt, in the main, with pricing strategy and tactics. This article dares to be different and goes out on a limb by bringing you a technical approach to determining a price and its effect in the market.

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/content/mfsa1/2007/10/EJC75266
2007-10-01
2016-12-06
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