oa Journal of Marketing - Price modelling
|Article Title||Price modelling|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Pages||8 - 9|
|Issue||Oct / Nov 2007|
Previous articles by the author published in the Journal of Marketing dealt, in the main, with pricing strategy and tactics. This article dares to be different and goes out on a limb by bringing you a technical approach to determining a price and its effect in the market.
Article metrics loading...