oa Journal of Marketing - It's about the balance sheet, stupid.
Abstract
So how's your professional life Ms. Brand Manager? Are you being taken seriously? And what about the state of your department Mr. Marketing Director who's just taken delivery of his new luxury sedan after appointing yet another ad agency in a desperate bid to improve market share?
© Publisher

Article metrics loading...
/content/mfsa1/2007/10/EJC75269
2007-10-01
2018-04-20