oa Journal of Marketing - It's about the balance sheet, stupid.
|Article Title||It's about the balance sheet, stupid.|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
So how's your professional life Ms. Brand Manager? Are you being taken seriously? And what about the state of your department Mr. Marketing Director who's just taken delivery of his new luxury sedan after appointing yet another ad agency in a desperate bid to improve market share?
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