Journal of Marketing - Oct / Nov 2007
Volumes & issues
Oct / Nov 2007
Author Jeremy SampsonSource: Journal of Marketing 2007, pp 30 –31 (2007)More Less
Or should it be: what our top marketers are thinking? That's quite a question whichever way you look at it! But for the fourth year running I asked some of South Africa's Top Marketers to share their thoughts with me. This, for the Sunday Times Business Times Markinor Top Brands 2007.
Author Nicola KleynSource: Journal of Marketing 2007, pp 32 –33 (2007)More Less
As consumers become more conscious of marketing messages, and as media fragmentation increases, companies are turning to Brand Ambassadors to spread 'credible' messages and advice on their products and services. Consider that during the five years between 2001 and 200 , the number of TV channels in South Africa increased by 5%, radio stations by 10%, consumer magazines by 27%, community press by 44%, and DSTV audio by 5%. This media fragmentation has made it increasingly difficult for marketers to reach the same amount of people, and when coupled with media inflation, often leads to single-media, as opposed to multi-media, campaigns.
Source: Journal of Marketing 2007, pp 36 –37 (2007)More Less
'Mental acrobatics' is the personal blog of Daudi Were, a native of Kenya. Were, who prides himself on being an African patriot, was also described in the recent opening session of the Digital Citizen Indaba (DCI) - the second African blogging conference - as a digital citizen of the world.
Source: Journal of Marketing 2007, pp 38 –39 (2007)More Less
When the SABC released its rate card for the last six months of this year with substantially higher than expected projections, it caused a stir throughout the industry where the topic became an increasingly contentious issue among industry commentators and more notably, advertisers.
Source: Journal of Marketing 2007, pp 42 –43 (2007)More Less
Montecasino's grand ballroom, Johannesburg, provided the glitz and glam venue for the inaugural OHMSA gala awards evening that took place on 1 August, praising the country's finest gathering of outdoor advertising creatives in particular. Top Billing's Michael Mol was the compère for the evening.
Source: Journal of Marketing 2007, pp 45 –46 (2007)More Less
Source: Journal of Marketing 2007, pp 48 –49 (2007)More Less
The Rugby World Cup in 1995 was indeed a memorable event for South Africa. It was an exalting experience for the country and the world when the then President Nelson Mandela sporting a Springbok cap and jersey, stepped onto the field of Ellis Park Stadium, Johannesburg. He had come to present the William Webb Ellis Cup to South Africa's captain François Pienaar after their victorious win over New Zealand and cheer their success along with the over 50 000 stadium spectators. The final match event was not only about rugby itself but was used as a vehicle for nation building and unifying people of different backgrounds in the aftermath of apartheid rule.
Author Mark SteinhobelSource: Journal of Marketing 2007 (2007)More Less
Author Gordon PattersonSource: Journal of Marketing 2007 (2007)More Less
As we enter the seasonal briefing-planning cycle, many marketers may well experience a sense of 'purchase remorse' as they review their achievements for the past advertising period. Even if business targets were met, did you really make the difference you anticipated?