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oa Journal of Marketing - The motoring magazine market

 

Abstract

As the South African car market booms, with new vehicle sales double that of five years ago and estimates of 1-million cars sold by 2010, the motoring magazine market by contrast faces shrinkage and loss of titles.

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/content/mfsa1/2007/sup-1/EJC75389
2007-10-01
2016-12-08
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