oa Journal of Marketing - Distribution : fair's fair?
|Article Title||Distribution : fair's fair?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Pages||10 - 11|
Here's a frightening statistic: of the 500 new magazine titles established between 2005 and 2006, 270 - more than half - are no longer printed. Clearly, there's no single factor that can be blamed for their demise; however, it's equally obvious that they may have had a stronger chance of survival were South Africa's distribution industry configured just a little differently.
Article metrics loading...