1887

oa Journal of Marketing - Gift of the gab?

 

Abstract

We've all received presents or gifts at one point or other in our lives. These presumably came courtesy of loved ones, colleagues, friends and family in recognition of an event or something else significant in our lives.

Loading

Article metrics loading...

/content/mfsa1/2007/sup-1/EJC75392
2007-10-01
2016-12-09
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error