oa Journal of Marketing - Media24 forgiven but not forgotten
|Article Title||Media24 forgiven but not forgotten|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Pages||1 - 3|
"We have to remember that reputations are won or lost in a crisis," the CEO of American Express Ken Chenault told Fortune Magazine. The crisis Chenault was speaking about was 9/11 - American Express's headquarters are across the road from where the twin towers once stood.
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