1887

oa Journal of Marketing - Media24 forgiven but not forgotten

 

Abstract

"We have to remember that reputations are won or lost in a crisis," the CEO of American Express Ken Chenault told Fortune Magazine. The crisis Chenault was speaking about was 9/11 - American Express's headquarters are across the road from where the twin towers once stood.

Loading

Article metrics loading...

/content/mfsa1/2007/sup-1/EJC75396
2007-10-01
2016-12-08
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error