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oa Journal of Marketing - Ambient media must be in your mix

 

Abstract

Despite many that resist change, change in the advertising industry is essential to advertising's growth and wellbeing. Economic 'ebb and flow' creates balance between abundance of opportunity and cleansing the media landscape.

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/content/mfsa1/2008/02/EJC74790
2008-02-01
2016-12-08
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