oa Journal of Marketing - Ambient media must be in your mix
|Article Title||Ambient media must be in your mix|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2008|
|Issue||Feb / Mar 2008|
Despite many that resist change, change in the advertising industry is essential to advertising's growth and wellbeing. Economic 'ebb and flow' creates balance between abundance of opportunity and cleansing the media landscape.
Article metrics loading...