oa Journal of Marketing - Introducing the speakers
|Article Title||Introducing the speakers|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2008|
|Pages||52 - 53|
|Issue||Feb / Mar 2008|
The American Marketing Association, last year announced its new definition of marketing, as "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
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