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oa Journal of Marketing - Introducing the speakers

 

Abstract

The American Marketing Association, last year announced its new definition of marketing, as "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

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/content/mfsa1/2008/02/EJC74791
2008-02-01
2016-12-07
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