1887

oa Journal of Marketing - 2008 The year of the mobile

 

Abstract

According to an internal Universal McCann mobile marketing report released last year approximately 15% of the global population bought a new phone last year. With even the bottom of the range cell phone equipped with Internet access, mobile phones have become the largest computing and Internet platform.

Loading

Article metrics loading...

/content/mfsa1/2008/02/EJC74795
2008-02-01
2016-12-06
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error