oa Journal of Marketing - 2008 The year of the mobile
|Article Title||2008 The year of the mobile|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2008|
|Issue||Feb / Mar 2008|
According to an internal Universal McCann mobile marketing report released last year approximately 15% of the global population bought a new phone last year. With even the bottom of the range cell phone equipped with Internet access, mobile phones have become the largest computing and Internet platform.
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