oa Journal of Marketing - Power to radio broadcasters
|Article Title||Power to radio broadcasters|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Roxzanne Van Eyk|
|Publication Date||Feb 2008|
|Pages||44 - 45|
|Issue||Feb / Mar 2008|
South Africa's print and television media sectors have been hit hard by Eskom's power outages and load-shedding activities, but ironically enough radio has not. With generators and UPS (Uninterrupted Power Supply) systems in place long before power failures became a common occurrence, radio broadcasters have been relatively prepared for the disarray of blackouts. The question, however, remains: how have power outages affected radio broadcasters and ultimately their advertisers?
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