oa Journal of Marketing - Growing potential of airport advertising
|Article Title||Growing potential of airport advertising|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2008|
|Pages||39 - 40|
|Issue||Feb / Mar 2008|
As millions of travellers bustle in and out of airport terminals they unknowingly become the captive audience of myriad advertising campaigns. Marketers are using airport media to maximize their market exposure, and so travellers are targeted from the moment they step off the plane until they drive out of the airport terminus.
Article metrics loading...