1887

oa Journal of Marketing - Move your brand forward

 

Abstract

Amid the chaos that Eskom's power cuts and load shedding has caused among advertisers in conventional mediums such as TV and even radio to a smaller degree, the stability of mobile branding has never been highlighted so profoundly.

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/content/mfsa1/2008/02/EJC74803
2008-02-01
2016-12-09
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