oa Journal of Marketing - Move your brand forward
|Article Title||Move your brand forward|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Roxzanne Van Eyk|
|Publication Date||Feb 2008|
|Pages||32 - 33|
|Issue||Feb / Mar 2008|
Amid the chaos that Eskom's power cuts and load shedding has caused among advertisers in conventional mediums such as TV and even radio to a smaller degree, the stability of mobile branding has never been highlighted so profoundly.
Article metrics loading...