1887

oa Journal of Marketing - Setting a strategy for 2008

Volume 2008, Issue 02
  • ISSN : 1811-9565

 

Abstract

When markets decline, most brand owners tend to react fast - often without thinking about the impact of their actions.

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/content/mfsa1/2008/02/EJC74806
2008-02-01
2017-03-26

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