oa Journal of Marketing - The world of brands : every country needs to own some
Now you have heard of Mc-Donald's, Anheuser-Busch and MTN, but have you heard of Satyam? No, nor had I, and it turns out to be an Indian IT firm, very much B2B with centres in 27 countries and customers in 57 countries. And the next question: What have these four brands got in common? Well the answer is these are four of the global sponsors of the 2010 Fifa World Cup.
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