oa Journal of Marketing - So what would happen if government pulled its advertising from the Sunday Times
|Article Title||So what would happen if government pulled its advertising from the Sunday Times|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2008|
|Pages||22 - 23|
|Issue||Feb / Mar 2008|
There is no doubt that in the post-Polokwane business environment in South Africa, government will come under increased pressure from the ruling party to use its massive clout as the country's biggest advertising spender to contain criticism from the mass media.
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