1887

oa Journal of Marketing - So what would happen if government pulled its advertising from the Sunday Times

Volume 2008, Issue 02
  • ISSN : 1811-9565

 

Abstract

There is no doubt that in the post-Polokwane business environment in South Africa, government will come under increased pressure from the ruling party to use its massive clout as the country's biggest advertising spender to contain criticism from the mass media.

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/content/mfsa1/2008/02/EJC74808
2008-02-01
2017-08-24

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