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oa Journal of Marketing - South African advertising : crap or creative?

 

Abstract

"All advertising is crap," John Farquhar, AdVantage's esteemed editor was quoted somewhat contentiously as saying during the latter half of 2007. He admits this is a generalization but insists that much of the advertising we see is "rubbish". The Journal of Marketing spoke to Farquhar about his impressions of advertising and asked Net#work BBDO creative director Mike Schalit to respond to his comments.

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/content/mfsa1/2008/02/EJC74809
2008-02-01
2016-12-04
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