oa Journal of Marketing - South African advertising : crap or creative?



"All advertising is crap," John Farquhar, AdVantage's esteemed editor was quoted somewhat contentiously as saying during the latter half of 2007. He admits this is a generalization but insists that much of the advertising we see is "rubbish". The Journal of Marketing spoke to Farquhar about his impressions of advertising and asked Net#work BBDO creative director Mike Schalit to respond to his comments.


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