oa Journal of Marketing - South African advertising : crap or creative?
|Article Title||South African advertising : crap or creative?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2008|
|Pages||18 - 19|
|Issue||Feb / Mar 2008|
"All advertising is crap," John Farquhar, AdVantage's esteemed editor was quoted somewhat contentiously as saying during the latter half of 2007. He admits this is a generalization but insists that much of the advertising we see is "rubbish". The Journal of Marketing spoke to Farquhar about his impressions of advertising and asked Net#work BBDO creative director Mike Schalit to respond to his comments.
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