oa Journal of Marketing - Marketing - why consumers are becoming more ethical
|Article Title||Marketing - why consumers are becoming more ethical|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2008|
|Pages||16 - 17|
|Issue||Feb / Mar 2008|
South Africa's current energy shortage has thrown the country's reliance on fossil fuels into the spotlight, and consumers are at last being forced to face the need to conserve energy and look to renewable resources.
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