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oa Journal of Marketing - The importance of 'making the brand live'

 

Abstract

It doesn't matter what product, service or solution your company markets, the experience in dealing with your company is very largely dictated by how your employees interact with your clients. This is the basis on which clients build or don't build a relationship with your company.

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/content/mfsa1/2008/02/EJC74811
2008-02-01
2016-12-06
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