oa Journal of Marketing - The importance of 'making the brand live'
|Article Title||The importance of 'making the brand live'|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2008|
|Issue||Feb / Mar 2008|
It doesn't matter what product, service or solution your company markets, the experience in dealing with your company is very largely dictated by how your employees interact with your clients. This is the basis on which clients build or don't build a relationship with your company.
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