oa Journal of Marketing - Helping keep pets healthy
|Article Title||Helping keep pets healthy|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2008|
|Issue||Feb / Mar 2008|
Bob Martin has been a household name in petcare for over 50 years in South Africa, and the brand is the market leader in the pet health category in the retail environment. The story behind the well-known condition tablets and complementary petcare products goes back to 1892 in England.
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