oa Journal of Marketing - Reaching out to the regions
|Article Title||Reaching out to the regions|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2008|
|Pages||1 - 3|
|Issue||Feb / Mar 2008|
'Adsplits' is the South African Broadcasting Corporation's newest advertising sales drive. The concept itself is certainly not new. It is well established in radio broadcasting, Internet marketing and even applied to newspaper advertising.
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