Journal of Marketing - Feb / Mar 2008
Volumes & issues
Feb / Mar 2008
Author Thumeshni MudeliarSource: Journal of Marketing 2008, pp 39 –40 (2008)More Less
As millions of travellers bustle in and out of airport terminals they unknowingly become the captive audience of myriad advertising campaigns. Marketers are using airport media to maximize their market exposure, and so travellers are targeted from the moment they step off the plane until they drive out of the airport terminus.
Author Lisa WitepskiSource: Journal of Marketing 2008 (2008)More Less
Here's a marketing puzzle: how do you introduce a consumer in Indonesia (or Bahrain or Fiji) to a brand that has built its success on the use of ingredients they've never heard of? One that has a Portuguese heritage but is South African in origin (all the more complicated since it's likely they don't know where South Africa is?) What strategy do you follow in promoting a brand that has its roots in entrepreneurial passion, but now has a presence in 26 markets worldwide? And how do you make sure that it maintains the fiery spirit that made it special in the first place?
Author Lynette DiceySource: Journal of Marketing 2008 (2008)More Less
Johncom (or Avusa as it's now known) and media watchers were up in arms last year when Koni Media Holdings, a black-owned investment company, announced that it was approaching Johnnic Communications regarding a takeover. Johnnic, which includes the Sunday Times and Sowetan, had a market value at the time of more than R11 billion. The controversy surrounded the fact that three of Koni's shareholders include one of President Thabo Mbeki's political advisors, Titus Mafolo, the spokesman of the Department of Foreign Affairs, Ronnie Mamoepa, and Billy Modise, a retired diplomat and former chief of state protocol.
Author Roxzanne Van EykSource: Journal of Marketing 2008, pp 44 –45 (2008)More Less
South Africa's print and television media sectors have been hit hard by Eskom's power outages and load-shedding activities, but ironically enough radio has not. With generators and UPS (Uninterrupted Power Supply) systems in place long before power failures became a common occurrence, radio broadcasters have been relatively prepared for the disarray of blackouts. The question, however, remains: how have power outages affected radio broadcasters and ultimately their advertisers?
Author Mergen ReddySource: Journal of Marketing 2008, pp 46 –47 (2008)More Less
Great branding is not just about creating a promise to consumers, but also about orchestrating elements of the business to deliver on that promise. Intuitively, CEOs of luxury brands expect to grow their profitability by increasing the perceived premium degree of the brand. Independently published research has demonstrated that a brand's profitability and its relative market share, amongst other things, are a function of the premium degree of its category. Brands such as Tiffany, Bose, Rolex and Louis Vuitton have all shown increased profitability as the consumer perception of the brand increased.
Author Nazeer SulimanSource: Journal of Marketing 2008 (2008)More Less
According to an internal Universal McCann mobile marketing report released last year approximately 15% of the global population bought a new phone last year. With even the bottom of the range cell phone equipped with Internet access, mobile phones have become the largest computing and Internet platform.
Author Jarred CinmanSource: Journal of Marketing 2008 (2008)More Less
During 2007, South Africa started experiencing the Web as the rest of the world does. It was the year when bandwidth became broadly available and its cost dropped to (relatively) affordable levels. 2008 is the year when large numbers of South Africans will start using the Internet in life-altering ways. Consider that there are 780 000 broadband users in South Africa, and 550 000 South Africans are members of Facebook.
Author Pedro De GouveiaSource: Journal of Marketing 2008 (2008)More Less
"Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet." The verbatim definition as per the Facebook.com website
Source: Journal of Marketing 2008, pp 52 –53 (2008)More Less
The American Marketing Association, last year announced its new definition of marketing, as "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."