oa Journal of Marketing - Marketer apathy abounds! : my word



Progress in the advertising industry is hard fought but seemly quickly lost or given away. Last year as a direct result of efforts by the Advertising Marketing Forum (AMF) as well as a hard hitting editorial written by a leading media professional, Gordon Muller on TV inflation, marketers rallied around the newly formed Marketing Association to express unhappiness at the rampant television inflation. The result sent ripples through the industry and prompted several television stations to reconsider their action


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