oa Journal of Marketing - loveLife makes its move
|Article Title||loveLife makes its move|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Issue||Apr / May 2008|
In its continuing efforts to crack the AIDS epidemic, loveLife took a new leap with the launch of its 'Make your move' campaign in March 2008. This approach goes beyond promoting healthy sexuality among young people to trying to change their perception of day-to-day opportunity.
Article metrics loading...