1887

oa Journal of Marketing - loveLife makes its move

 

Abstract

In its continuing efforts to crack the AIDS epidemic, loveLife took a new leap with the launch of its 'Make your move' campaign in March 2008. This approach goes beyond promoting healthy sexuality among young people to trying to change their perception of day-to-day opportunity.

Loading

Article metrics loading...

/content/mfsa1/2008/04/EJC74346
2008-04-01
2016-12-05
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error