oa Journal of Marketing - Sponsorship - ROI is the key objective : sponsorship
|Article Title||Sponsorship - ROI is the key objective : sponsorship|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Issue||Apr / May 2008|
In September last year, Absa announced its R29,5-million sponsorship of the Premier Soccer League (PSL) for the next five years. This mammoth investment, triple the previous sponsorship, is being hailed as a first for South African soccer and is a strategic marketing and business move for Absa.
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