oa Journal of Marketing - Trolley knowledge : research
|Article Title||Trolley knowledge : research|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Issue||Apr / May 2008|
You might be telling your consumer everything they want to know. You might even be talking to them in exactly their language. But are you doing the same for shoppers?
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