oa Journal of Marketing - How to move into moving media : transit media
|Article Title||How to move into moving media : transit media|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Pages||40 - 41|
|Issue||Apr / May 2008|
Traditionally, 'media communications' refers to the various forms of tried and tested advertising such as television, radio, newspaper and so forth. Today, the realm of media is in a constant state of flux. This, coupled with a proliferation of products and services has led to brand obscurity in many instances. One medium that may help to offset this threat is that of transit media.
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