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oa Journal of Marketing - How to move into moving media : transit media

 

Abstract

Traditionally, 'media communications' refers to the various forms of tried and tested advertising such as television, radio, newspaper and so forth. Today, the realm of media is in a constant state of flux. This, coupled with a proliferation of products and services has led to brand obscurity in many instances. One medium that may help to offset this threat is that of transit media.

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/content/mfsa1/2008/04/EJC74350
2008-04-01
2016-12-07
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