oa Journal of Marketing - How to move into moving media : transit media

Volume 2008, Issue 04
  • ISSN : 1811-9565



Traditionally, 'media communications' refers to the various forms of tried and tested advertising such as television, radio, newspaper and so forth. Today, the realm of media is in a constant state of flux. This, coupled with a proliferation of products and services has led to brand obscurity in many instances. One medium that may help to offset this threat is that of transit media.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error