oa Journal of Marketing - Search engine marketing - marketing on the fly : search engine
|Article Title||Search engine marketing - marketing on the fly : search engine|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Issue||Apr / May 2008|
As millions of travellers bustle in and out of airport terminals they unknowingly become the captive audience of myriad advertising campaigns. Marketers are using airport media to maximize their market exposure, and so travellers are targeted from the moment they step off the plane until they drive out of the airport terminus.
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