oa Journal of Marketing - The times - we're no threat to the others
|Article Title||The times - we're no threat to the others|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Issue||Apr / May 2008|
Observant motorists and pedestrians will have noticed that there's a new masthead screaming headlines from Johannesburg's street poles. It belongs to The Times, a preciously subscribers-only newspaper which in January this year elected to increase its readership base by introducing street sales.
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