oa Journal of Marketing - New radio licences - part of the community fabric : radio
Over the last decade or so, the number of commercial radio licensees in the country has grown substantially. Just last year in April, the Independent Communications Authority of South Africa (Icasa) awarded Limpopo, Mpumalanga and the North West province new commercially licensed radio stations. These newcomers to the commercial radio market hope to provide added choice and variety to their specific audiences.
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