oa Journal of Marketing - Marketing vs. advertising : are the battle lines drawn? : advertising
|Article Title||Marketing vs. advertising : are the battle lines drawn? : advertising|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Pages||28 - 29|
|Issue||Apr / May 2008|
There is a school of thought that maintains that the gap between marketers and advertising agencies - far from closing - is looming larger than ever, to the detriment of brands.
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