1887

oa Journal of Marketing - Marketing vs. advertising : are the battle lines drawn? : advertising

Volume 2008, Issue 04
  • ISSN : 1811-9565

 

Abstract

There is a school of thought that maintains that the gap between marketers and advertising agencies - far from closing - is looming larger than ever, to the detriment of brands.

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/content/mfsa1/2008/04/EJC74358
2008-04-01
2017-10-21

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