oa Journal of Marketing - The marketing of marketing : branding
|Article Title||The marketing of marketing : branding|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Issue||Apr / May 2008|
South Africa is not alone in confusing the fact that advertising is not marketing, but should be very much the servant of marketing. Over the last few years, marketing has become increasingly complex as new channels become available, and the ability to segment and measure increases. No wonder that senior marketers are in huge demand, under great pressure to collate all the data at their fingertips, and under even greater pressure to deliver.
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