oa Journal of Marketing - Natural-born marketers : opinion
|Article Title||Natural-born marketers : opinion|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Pages||22 - 24|
|Issue||Apr / May 2008|
According to the latest research from global management consulting company, Accenture, less than one out of three chief marketing officers in South Africa believe they have the ability to execute their marketing strategy. And only two-thirds believe they are capable of actually developing marketing strategies. Time perhaps, for them to take lessons from South Africa's natural-born marketers.
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