oa Journal of Marketing - Creativity still gets the Gold : opinion
|Article Title||Creativity still gets the Gold : opinion|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Issue||Apr / May 2008|
Creativity has come a long way in the world of advertising and communication. From the early days of television commercials taking all the accolades, and creativity often praised for its own sake, to a modern age where brand innovation is inextricably linked to effective use and execution of a creative strategy.
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