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oa Journal of Marketing - "The sexiest chutney I've ever tasted..." : launch marketing

 

Abstract

It's amazing how many brand success stories are rooted in adversity and hard times. Here's another one with some salient lessons for would-be brand developers operating in the small market arena.

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/content/mfsa1/2008/04/EJC74363
2008-04-01
2016-12-08
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