oa Journal of Marketing - "The sexiest chutney I've ever tasted..." : launch marketing
|Article Title||"The sexiest chutney I've ever tasted..." : launch marketing|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Pages||16 - 17|
|Issue||Apr / May 2008|
It's amazing how many brand success stories are rooted in adversity and hard times. Here's another one with some salient lessons for would-be brand developers operating in the small market arena.
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