oa Journal of Marketing - The ABC of getting CSI right : strategy
|Article Title||The ABC of getting CSI right : strategy|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Issue||Apr / May 2008|
Lesson: the marketing department hires the CSI service provider, but the results are not properly correlated with the other parts of the organization that deliver service.
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