1887

oa Journal of Marketing - The ABC of getting CSI right : strategy

Volume 2008, Issue 04
  • ISSN : 1811-9565

 

Abstract

Lesson: the marketing department hires the CSI service provider, but the results are not properly correlated with the other parts of the organization that deliver service.

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/content/mfsa1/2008/04/EJC74364
2008-04-01
2017-02-22

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