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oa Journal of Marketing - Companies still pay lip service to marketing - says former Vodacom heavy : marketing profile

 

Abstract

As South Africa gears up for a tough year economically, marketers have to think even more creatively in order to effectively reach their target markets. Lynette Dicey spoke to Andre Beyers, formerly of Vodacom, and currently an independent marketing consultant, about the state of marketing in South Africa.

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/content/mfsa1/2008/04/EJC74365
2008-04-01
2016-12-08
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